![]() ![]() In 2019 it had a smartphone adoption rate of 85 and a 70 penetration rate of subscription to mobile services. We leverage our vast global resources to work. The biggest mobile market in LatAm is unsurprisingly Brazil. Latham & Watkins, a global law firm, advises the businesses and institutions that power the global economy. In 2019, the mobile industry contributed to 7 of Latin America’s GDP. Yalo, which has operations in the U.S, Mexico, Brazil and India, will use the financing to deepen its presence in Latin America and Southeast Asia, and to fund the development of new product. Users there thus didn't have as much need for an alternative like WhatsApp-they didn't see a reason to download another app to do what they were already doing. By 2023, 60 of Latin America’s population will be subscribed to mobile Internet service. However, in the US, most mobile providers have offered unlimited SMS text messages as a standard feature for some time. ![]() Since all you need to use WhatsApp is an internet connection, it was a more attractive alternative to SMS. At the time it was becoming popular, phone providers in many countries charged per text message, or placed limits on how many you could send. We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. Primarily, WhatsApp rose to ubiquitous status in many regions due to its low cost of use. There are a few reasons why WhatsApp is much more used than SMS worldwide. And the use of WhatsApp is the highest in the region with a user penetration of 66. In contrast, the US is one of the few countries that still regularly uses "old-school" SMS text messaging. According to the global web index, 86 of the population in Latin America and the Caribbean’s have mobile phones. The service is much more popular in other regions of the world, serving as the default means of communication in India, Latin America, parts of Europe, and more. If you live in the United States, you might not know many people who use WhatsApp. ![]()
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